Adobe Unveils Real-Time Personalization for Marketers
Deep data, analytics and machine learning let companies tailor individual customer experiences in real time.
Inside Adobe’s Big Data Strategy
Adobe plans to offer more tools aimed at helping their clients improve their real-time customer engagements in the coming
Microsoft, SAP, Adobe Launch New Data Alliance to Tear Down Silos
The Open Data Initiative, launched by Microsoft, Adobe and SAP, aims to help firms power AI-driven projects, improve privacy and provide real-time
Case Study: Employing AI to Personalize Customer Experiences
Swisscom is building capacity to offer customized, real-time customer experiences through artificial
Tracking First Joins Adobe Exchange Partner Program
The data firm will supply digital marketers via Adobe Exchange with a unified data governance
