3 Data-Driven Content Marketing Trends Shaped by COVID
Data-driven content marketing saved the day during the pandemic. In 2021, content marketing will continue to make greater use of data analytics to create more …
In Search of Predictive Demand’s Holy Grail
Predicting future demand for a specific good or service is a challenging endeavor that remains so close yet so far for data scientists...for
How AI Is Dominating Marketing Software: 5 Real-Time Observations
Machine learning will allow sales and marketing software to do things without explicit instructions.
Using Apache Spark Machine Learning for Pattern Detection
As Oracle recounts, Apache Spark excels at running machine learning queries on massive data
Why Data Is the Future of Live Events
How real-time data can be used to personalize events, enhance attendee experience, and produce measurable business
Is Marketing the Clearest ROI Path for Artificial Intelligence?
AI technologies have clear value paths in marketing, including sales and enhancing customer
Five Strategies for Real-Time SMS Marketing
How real-time data can connect mobile users and boost the success of an SMS
The Big Data Continuum: From Data Scientists to Empowered Business People
The amount of words that have been written about Big Data over the past four years is astounding. If Big Data hasnÔÇÖt become a big topic in your …