Get Ready for the Internet of Clothes
More than 10 billion pieces of apparel will be "born
E-Commerce vs. In-Store Sales: How to Reach Connected Shoppers
For both e-commerce outfits and brick-and-mortar stores, those that can reach connected shoppers in real time will have a distinct
Real-Time Marketing for Hotels: Fuel Announces New Tool
Provides real-time reporting aimed at improving guest experience and increasing overall
A Sales Automation Architecture for the IoT Era
Sales automation will likely take away routine sales jobs, but a new IoT architecture is discussed that allows data from CRM, CPQ and other systems to allow …
Real-Time Marketing With Customer Transaction Data
The Trade Desk and Segmint will combine analytics of customer transactions, always-on marketing, and real-time bidding to offer banks secure 1-to-1 marketing …
Mobile Marketing Frontiers: Product Search and Maps
Mobile marketing needs to do a better job of catching customers in the moment. Better integration between search, maps, and real-time store data (is the item …
Winning Micro-Moments With Real-Time Marketing
With growing use of "near-me" searches, business must win over customers in
Real-Time Marketing: State of Play
Real-time marketing can entail everything from triggered emails to social media monitoring and digital coupons. Marketers say they lack the ability to search …
How E-Commerce Can Use Predictive Marketing to Lift Sales
Predictive marketing, a huge business opportunity, takes advantage of Big Data, machine-learning techniques, and analytics to make sales. TIBCO's chief data …