5 Ways Information-Driven Companies Optimize Sales
Streamlining sales and customer data eliminates the burden learning and mastering multiple applications -- increasing agility and reducing operating
Media companies need to embrace IoT advertising – should we?
The time has come for advertisers to embrace IoT and its
IoT in Retail Marketing: Three Ways to Engage Customers
How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize
A Sales Automation Architecture for the IoT Era
Sales automation will likely take away routine sales jobs, but a new IoT architecture is discussed that allows data from CRM, CPQ and other systems to allow …
How E-Commerce Can Use Predictive Marketing to Lift Sales
Predictive marketing, a huge business opportunity, takes advantage of Big Data, machine-learning techniques, and analytics to make sales. TIBCO's chief data …