1. We welcome original bylined articles from end-user practitioners, independent analysts and consultants, researchers, academics and vendor executives.
2. Before writing your article, please contact Salvatore Salamone, Editor in Chief, to pitch your story idea.
3. Articles must be written from an independent viewpoint—with no mention of vendor product. We will edit out vendor product mentions at our discretion.
4. We suggest keeping the tone neutral so that the author can increase his or her thought leadership on the subject matter.
5. Articles should focus on real-world applications (i.e., case studies or customer success stories), advancements in technology, market trends and research, or insightful commentary.
6. Every article must be written with a “real-time” angle in mind. When we refer to “real time,” we really mean “near” real time or “business” real time. And we define that as the amount of time that lapses from the receipt of the data until a decision is made. Generally, we consider a time latency of 15 minutes or less as real time. Sometimes, the decisions are made and executed automatically and instantaneously by a computer program—and sometimes they are made by a business user or operator who evaluates the conditions and decides what action to take and executes the action. Think about it as “data in motion” (as opposed to “data at rest”) that triggers action or insight.
7. Article length: 750-1,500 words submitted as Microsoft Word document.
8. With each submission, please include the following:
- a brief author bio (150 words or less)
- author email address that can be posted publicly
- a high-resolution, color headshot of the author
9. Relevant graphics that enhance the message of the article are encouraged for each submission. The best formats are high-resolution, color JPEG files (.jpg). Graphics can be embedded within the Word document to show desired placement; however, they should always be sent as an e-mail attachment as well. If emailing three or more graphics, the files should be compressed into a .ZIP file.
If you have any questions about these guidelines, please contact Salvatore Salamone, RTInsights Editor in Chief.