Navigating the Future of Finance: Practical Steps to Implement Generative AI in Accounting
The integration of generative AI into the accounting profession requires more than just adopting new tools. It demands a fundamental shift in
Mark Hickman, Managing Director of North America at Sage, is responsible for driving growth and delivering exceptional experiences for customers, partners, and colleagues across the U.S. and Canada. Having joined Sage in 2022 as Managing Director of Canada and was promoted to his current role in 2024, he has consistently demonstrated his ability to foster year-over-year growth while empowering customers to streamline workflows, break down barriers, and unlock new opportunities for success.
The integration of generative AI into the accounting profession requires more than just adopting new tools. It demands a fundamental shift in


















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