Companies will rely on data science-driven approaches to getting insights in real-time, at scale across the business, and will quickly push out that …
Topic: Sales, marketing
How the real-time marketing industry uses analytics, such as for sales, product refinement and messaging, and ad targeting.
Mobile AI apps give businesses the ability to analyze data, allowing them to provide more engaging and personalized user
Information collected by ad-sellers covered by General Data Protection Regulation (GDPR), government says.
SaaS startup service also attracts world's top brands. Ultra-focused or creepy?
Evolving into talking personalized assistants, chatbots are revolutionizing customer care and marketing. And they're just warming
Customers are looking for richer interactions with companies they engage. Forward-looking sellers are moving beyond personalization to one-to-one experiences.
ShopIQ uses machine learning to make customer and store data more easily usable to e-tailers.
Deep data, analytics and machine learning let companies tailor individual customer experiences in real time.
The RTLS market has grown quickly in 2018, but let's take a close look at where growth will come from this year, and what needs to
A new survey of customer analytics spending shows big growth in the space over the past year will likely