A new survey of customer analytics spending shows big growth in the space over the past year will likely
Topic: Sales, marketing
How the real-time marketing industry uses analytics, such as for sales, product refinement and messaging, and ad targeting.
Ecommerce websites have a need for
Modern marketers must become data-driven
With dynamic ads, Waze generated the app traffic it
Analytics queries that used to take 12 hours can now be done within seconds using an in-memory
How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize
The combination of data and connected devices are a boon to retailers striving to engage
How real-time data can connect mobile users and boost the success of an SMS
For both e-commerce outfits and brick-and-mortar stores, those that can reach connected shoppers in real time will have a distinct
The Otto Group, one of the world's largest retailers, turned to Webtrends for real-time analytics to compete in a cutthroat e-commerce environment.