The goal is to create a living, breathing plan to provide value at every touchpoint in the company with a dynamic and collaborative plan that puts the customer …
Topic: Customer Experience Management
How real-time data is used for applications in customer-experience management, including marketing, customer service, content strategy, and loyalty programs.
The key to driving innovation and business strategy lies in the ability to leverage real-time data and automating critical business
SaaS startup service also attracts world's top brands. Ultra-focused or creepy?
Evolving into talking personalized assistants, chatbots are revolutionizing customer care and marketing. And they're just warming
Customers are looking for richer interactions with companies they engage. Forward-looking sellers are moving beyond personalization to one-to-one experiences.
Clear business goals and scalable platforms are key for communications service providers – and other leading-edge enterprises.
Deep data, analytics and machine learning let companies tailor individual customer experiences in real time.
Heads up: New government concerns about collection, use and algorithms could impact organizations of all sizes.
Every company, big or small, must find ways to maintain continuous real-time presence with customers, say Wharton
The key: Fresh, timely data that drives insight and action. Here's how to create a steady