Customers are looking for richer interactions with companies they engage. Forward-looking sellers are moving beyond personalization to one-to-one experiences.
Topic: Customer Experience Management
How real-time data is used for applications in customer-experience management, including marketing, customer service, content strategy, and loyalty programs.
Clear business goals and scalable platforms are key for communications service providers – and other leading-edge enterprises.
Deep data, analytics and machine learning let companies tailor individual customer experiences in real time.
Heads up: New government concerns about collection, use and algorithms could impact organizations of all sizes.
Every company, big or small, must find ways to maintain continuous real-time presence with customers, Wharton professors
The key: Fresh, timely data that drives insight and action. Here's how to create a steady
For financial services firms, speeding up effective product delivery and customer service means deploying process automation
Ibotta's app nets shoppers cash back on purchases by using verification. They analyzed their AWS usage info via Cloudability to cut cloud
Swisscom is building capacity to offer customized, real-time customer experiences through artificial
Vena's new solution is designed for SaaS and subscription-based firms to better allocate resources and align departments to maximize revenues and