While the benefits are huge for AI, this tech needs and relies on business process automation (BPA) to truly provide quicker ROI in
About Matthew Tharp
Matthew brings more than 10 years of experience in the CRM space, especially in the marketing automation field. As a marketer, designer and creative problem solver, he is focused on innovating the way brands optimize their customer relationships and experiences across multiple channels. He is responsible for evangelizing bpm’online technologies and industry-leading products. With extensive knowledge of product marketing and customer success, Matt has a great personality that allows him to build loyal and successful business relationships with customers, partners, local and national analysts, leaders and influencers, and other community members.