Use of analytics means your digital assistant will know a lot more about you. Expect marketers to use them to develop closer relationships with
About Seeta Hariharan
Seeta Hariharan joined TCS Digital Software & Solutions Group in 2014 as its founding General Manager and Group Head. Winner of CRN magazine’s 2018 “Woman of the Year” and “Women of the Channel” awards and named “One of the 50 Women You Need to Know in Martech in 2018” by MarTechExec, Seeta drives strategy, sales, marketing and R&D. Seeta possesses a unique combination of entrepreneurial spirit, passion for IT and business, and deep belief in the power of technology to improve the human condition and transform industries. After graduating with engineering and MBA degrees, the latter from Northwestern University Kellogg School of Management, Seeta paved a path of innovation, earning 25 global patents. Before launching DS&S Group, Seeta held leadership roles at IBM's software, services, hardware, and microelectronics divisions. A devotee of lifelong learning, Seeta devours more than 100 books each year. In her spare time, she enjoys watching and playing golf.