About Vince Jeffs and Tara DeZao

Vince Jeffs is Senior Director, Product Strategy, 1:1 Customer Engagement & Decisioning at Pega. He leads product strategy for Pega's 1:1 customer engagement, martech, and AI-powered decisioning solutions. He has over 35 years of industry experience and is a recognized industry expert. Before Pega, Vince was the product management director at IBM for omnichannel marketing products and the professional services practice director at Unica, managing large-scale implementation projects. His career also includes roles at SAS, Rapp Collins / Omnicom, and UPS. Vince holds a BSBA in marketing from Georgetown University and an MS in database systems / operations research from the University of Maryland. He is a certified professional direct marketer. Tara DeZao is Director of Product Marketing, AdTech and MarTech at Pega. Tara is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst.