Snowflake Launches Retail Data Cloud Platform

Snowflake recently announced its Retail Data Cloud platform, which integrates Snowflake’s cloud data platform with partner-delivered solutions and industry specific assets. 

Interest in retail logistics spiked during the pandemic, as all the cogs in the retail machine were shaken by new uncertainties in supply and demand. In 2021, retailers also suffered from supply chain issues, which look set to continue into 2022. 

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With Snowflake Retail Data Cloud, businesses are able to integrate all data sources into a single platform, providing a single source of truth. Operations can also be better optimized during seasonal peaks, and retailers can get a better handle on irregular shopping trends.

Through the use of the platform, retailers can enable regulatory compliance through data governance. Snowflake has a suite of security services including auditability, restricted queries, centralized RBAC, and row/columnar level obfuscation. 

“This package of joint solutions to the Retail & CPG industry in Snowflake’s Retail Data Cloud can fuel the next wave of transformation by providing the data access, governance and sharing required to activate data and drive business value,” said Rosemary Hua, Retail and CPG Industry GTM lead at Snowflake. “Retailers and CPGs can now connect with partners and each other in the Data Cloud to take data-driven action and better serve their customers in a rapidly changing environment.”

Snowflake has partnered with a wide range of services that have pre-built solutions. Amazon Web Services, Dataiku, DataRobot, Robling and Tableau can be connected to provide retailers with deeper insights. 

The platform also connects to Snowflake Data Marketplace, which has hundreds of connections to specific third party sources for data sharing and improving forecasts.