This St. Patrick’s Day, USA₮ took over Times Square to show 2 million people how a federally regulated digital dollar can simplify everyday transactions. Issued by Anchorage Digital Bank, USA₮ has introduced its digital dollar payments platform through a synchronized billboard and street-level campaign. The activation coincided with the New York City St. Patrick’s Day Parade, which drew more than 150,000 marchers and 2 million spectators to the city’s heart.
The campaign featured coordinated imagery across several of Times Square’s most recognizable digital screens, culminating in a synchronized share-of-voice takeover that transformed multiple screens into a single, unified visual, showing how digital dollars move between people in an instant. At street level, brand ambassadors distributed 25,000 promotional postcards throughout Times Square and along the parade route, inviting passersby to scan a QR code to download the Rumble Wallet and claim $10 in USA₮, free, right from their phone. The activation kicked off at 10 AM ET and ended at 11:59 PM ET.
The activation reflects a growing shift in fintech marketing toward experiential campaigns that translate complex financial technology into tangible consumer experiences. The mechanic is simple: Scan. Download. Receive. It is the same technology that already moves money for more than 550 million people worldwide, now available to anyone walking through Times Square with a smartphone in their pocket. Stablecoins are blockchain-based digital dollars designed to maintain a stable value while enabling instant, internet-native payments between digital wallets.
“USA₮ builds on the principles that made USD₮ the most widely used stablecoin in the world,” said Paolo Ardoino, CEO of Tether. “Today, USD₮ is used by more than 550 million people globally, helping move digital dollars across the internet instantly and reliably. USA₮ brings those same foundations to a new audience, making it easier for people to experience how digital dollars can function in everyday life.”
“Times Square on St. Patrick’s Day is one of the most electric environments in the world,” said Bo Hines, CEO of Tether USA₮. “We are not just running ads, we are handing people the future of money and letting them use it on the spot. This activation invites people to experience the next generation of money right on their smartphones. By pairing digital billboards with a dynamic street activation, we are turning a complex technology into something people can see, experience, and use for themselves.”
Large-scale activations like this have become an increasingly common strategy for fintech and technology brands looking to bridge the gap between digital infrastructure and mainstream awareness.
USA₮ is a digital dollar designed to maintain a 1:1 value with the U.S. dollar while enabling instant digital payments through blockchain networks. Send it, receive it, spend it – globally, in seconds, using compatible wallets and applications. Moving money should feel as simple as sending a message. With USA₮, it does.
About USA₮
USA₮ is a U.S.-regulated dollar-backed stablecoin that Tether, the global leader in stablecoin technology, is supporting. Purpose-built to serve the U.S. market and support American regulatory standards, USA₮ is the foundational rail for the next generation of American commerce, trade, and finance.
Tether’s support for USA₮ underscores its commitment to driving U.S. dominance and leadership in the evolving digital asset economy. As part of the broader Tether ecosystem, USA₮ will set a new benchmark in the U.S. for utility-driven stablecoins designed to deliver long-term value, strong governance, and real-world applications.
Important Note:
USA₮ is not legal tender (as described in section 5103 of title 31, United States Code) and is not issued, backed, approved, or guaranteed by the U.S. government. USA₮ is not subject to the insurance protections of the Federal Deposit Insurance Corporation (FDIC), the Securities Investor Protection Corporation (SIPC), or any other government agency. The press release is published by Tether Operations, S.A. de C.V. for informational purposes only.
Tether Operations, S.A. de C.V. is not the issuer of USA₮. The issuer of USA₮ is Anchorage Digital Bank, N.A.
