Adobe Brings Generative AI to Its Suite

Adobe recently announced a new family of generative AI models called Firefly to help companies keep up with the demand for media content. Firefly will help creative professionals work more efficiently within their existing workflows, allowing them to produce content faster while eliminating tedious repetitive tasks, enabling creatives to focus on higher-value work.

The demand for content has risen sharply

Generative AI refers to artificial intelligence algorithms that are capable of creating or generating new content such as images, music, or text without direct human input. This type of AI is often used in creative industries, such as advertising and design, to aid in the content creation process.

The current version of Firefly is still in beta. Adobe will make it compatible with multiple browsers, though it is currently unavailable on tablets or mobile. General availability (GA) will arrive in Adobe Experience Manager, Express, Illustrator, and Photoshop.

According to an Adobe study, a majority of brands reported sharp increases in content demand, with two-thirds of brands expecting 5x growth over the next two years. Adobe is looking to Firefly to help companies work more efficiently within existing workflows. The end goal is a way to enable creators on the Firefly platform to monetize their talents using generative AI, similar to Adobe Stock and Behance.

See also: Generative AI: When Reality is Uncertain, Authenticity is Key

Adobe addresses previous concerns over generative AI methods

One big concern with this approach is responsible use. Firefly’s training data consists of only approved images. That is Adobe Stock images, as well as publicly licensed or public domain content– addressing concerns over fair use. These boundaries enable users to create generative AI images and text effects for commercial purposes while avoiding ownership or permissions issues that plagued previous iterations.

Firefly, like generative AI as a whole, is still in its infancy. It is clear that Adobe was not going to be left out of the AI race when it comes to image generation, and this debut follows in the footsteps of Adobe’s Sensei AI. However, like many other AI and machine learning implementations, Sensei AI computes in the background rather than interactively like generative AI, making Firefly the next step.