IoT in Retail Marketing: Three Ways to Engage Customers
How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize
Abhimanyu Roy (email) is an analyst at HCL Technologies in the Retail and Consumer Packaged Goods Division. He has worked closely with development teams in developing IoT, cloud and mobility solutions for retail/CPG companies.
How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize