Customer Mastering: The Secret to Improving the Customer Experience
Customer mastering takes investments in data warehouses, customer data platforms, and analytics to the next level by integrating data across multiple systems …
Anthony Deighton is chief product officer of Tamr Inc. He has over two decades of experience building and scaling enterprise software companies. Before joining Tamr, he served as the chief marketing officer at Celonis. He established their leadership in the Process Mining software category and created demand generation programs resulting in 130% ARR growth. Before Celonis, he worked at Qlik for over ten years, growing it from an unknown Swedish software company to a public organization. He was an instrumental market leader during that time, with roles that entailed product leadership and marketing before his promotion to CTO. Anthony began his career at Siebel Systems, learning to build enterprise software companies in various product roles.
Customer mastering takes investments in data warehouses, customer data platforms, and analytics to the next level by integrating data across multiple systems …
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