SHARE
Facebook X Pinterest WhatsApp

New Jersey DOT Launches Traffic Monitoring Partnership

thumbnail
New Jersey DOT Launches Traffic Monitoring Partnership

Rutgers University and the New Jersey DOT will monitor data from new automotive sensors to launch initiatives to improve traffic management and protect vulnerable citizens.

Jun 3, 2021

The New Jersey Department of Transportation will partner with Rutgers University to develop a testing ground for new ways to study mobility. The partnership will expand data gathering, analysis, and sharing for mobility, a vital metric for traffic monitoring and intelligent city planning.

Using the latest generation sensor

New Brunswick, New Jersey, will see the installation of several lidar sensors at multiple intersections. These sensors monitor traffic data, sending real-time analytics to help planners ease traffic congestion, reduce traffic incidents, and improve flow.

It’s not the first time cities have utilized IoT to pursue more efficient and safer cities. Still, this partnership marks another step in leveraging new technology such as machine learning and IoT sensors to create a realistic picture of what happens with mobility.

See also: The Killer App for Autonomous Cars: Airport Parking

Advertisement

Sensors use 3D mapping

The purpose of installing lidar sensors is to create 3D maps of traffic flow in real-time. As traffic patterns change, these maps provide highly accurate models with no lag or setbacks. New Brunswick joins several other cities in using this technology and hopes to protect people even as cities grow.

Municipalities should be able to pivot traffic strategies based on the latest data. As these initiatives prove successful, they could make it much easier for cities to adopt smart strategies to manage internal mobility.

Lidar sensors read pulsed light waves, creating dynamic data that goes beyond traditional radar or video methods. These sensors convert data into information about trajectory and might shed more light on why certain backups occur, for example, or the reason behind certain intersections experiencing more incidents.

Advertisement

Building safer cities

AI-powered traffic monitoring could unlock smarter ways to plan infrastructure and reconfigure outdated models for cities experiencing growth. It could also bring these capabilities to smaller cities with fewer resources, helping transform the concept of a smart city from a dream to a reality.

The partnership will work through Rutger’s Center for Advanced Infrastructure and Transportation. From there, the city and the university will monitor the data to launch new initiatives to improve traffic and protect vulnerable citizens.

thumbnail
Elizabeth Wallace

Elizabeth Wallace is a Nashville-based freelance writer with a soft spot for data science and AI and a background in linguistics. She spent 13 years teaching language in higher ed and now helps startups and other organizations explain - clearly - what it is they do.

Recommended for you...

The Rise of Autonomous BI: How AI Agents Are Transforming Data Discovery and Analysis
Beyond Procurement: Optimizing Productivity, Consumer Experience with a Holistic Tech Management Strategy
Rishi Kohli
Jan 3, 2026
Smart Governance in the Age of Self-Service BI: Striking the Right Balance
Why the Next Evolution in the C-Suite Is a Chief Data, Analytics, and AI Officer

Featured Resources from Cloud Data Insights

The Difficult Reality of Implementing Zero Trust Networking
Misbah Rehman
Jan 6, 2026
Cloud Evolution 2026: Strategic Imperatives for Chief Data Officers
Why Network Services Need Automation
The Shared Responsibility Model and Its Impact on Your Security Posture
RT Insights Logo

Analysis and market insights on real-time analytics including Big Data, the IoT, and cognitive computing. Business use cases and technologies are discussed.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.