Why AI Investment Is Outpacing Measurement - RTInsights

Why AI Investment Is Outpacing Measurement

Why AI Investment Is Outpacing Measurement

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With agentic AI, measurement takes on added importance. Performance becomes a trust and accountability issue.

Written By
Ajay Vasal
Ajay Vasal
Jul 1, 2026
3 minute read

As enterprises invest aggressively in agentic AI, expectations for transformational business outcomes are rising just as quickly. Fortune Business Insights predicts agentic spending will surge by 25% in 2026. And in our own recent survey, 71% of senior leaders think agentic will deliver ROI faster than any previous wave of technology, including cloud, RPA, and early enterprise AI.

Those are bold bets. Given this level of confidence, it would stand to reason that leaders are fully prepared to defend the success of those investments. That’s not always the case. We found that more than half of enterprises haven’t put KPIs in place to accurately assess the performance of their autonomous systems, and two thirds still rely on productivity-based metrics that can’t place the right value on adaptive, decision-driven systems.

This creates an immediate disconnect. Leaders expect agentic AI to transform execution, but most organizations still lack the measurement framework required to quantify the value of autonomous decision-making or justify continued investment.

See also: Scaling AI from Pilot to Production: A Roadmap for Enterprise Reinvention

New modes of measurement

Companies are currently evaluating agentic systems using measures like cost savings, productivity gains, and cycle-time reduction – metrics that made sense for RPA and assistive AI but are less useful for systems that connect processes across organizations and execute tasks with limited human intervention. The industry is exploring new measurement models that look at what agents replace, what they cost to operate, and what it costs to train and retrain an agentic organization.

Establishing a clear measurement framework is critical because it will ultimately determine whether autonomy receives sustained investment. IDC estimates agentic AI already represents 10-15% of enterprise IT spending, and Grand View Research expects the market to grow nearly 50% a year – from $7 billion in 2025 to over $180 billion by 2033. But investment is accelerating faster than the infrastructure organizations need to evaluate it. This gap will affect organizations’ ability to scale, both near and long term.

Without clear metrics, scaling decisions will be based less on operational performance and more on individual judgement and biases. Therefore, some questions become urgent: Which agentic investments should be increased? Which should be terminated? Which require the most human oversight, create the most risk, or save the most in rework costs? These questions can’t be answered without measurement.

Trusting what they can see

Without the right insights, it becomes easier to scrap higher-reward projects for conventional investments leaders already understand. Leaders trust systems that they can observe – ones that demonstrate consistency, reliability, accuracy, and improvement over time. Without provable metrics, they’ll hold off on agentic investments and redirect capital toward hiring, process redesign, infrastructure modernization, or analytics.

Organizations that can’t judge when to expand or contract agentic initiatives will oscillate between extremes, some exercising too much control, others failing to put the right controls in place. When agentic initiatives launch, sponsors enjoy a honeymoon period. But if they can’t defend performance, enthusiasm fades fast. Budgets are frozen. AI initiatives become vulnerable during cost-cutting cycles. High-performing systems get shut down alongside ineffective ones because nobody can tell the difference.

The deeper risk: if people lose trust in autonomous initiatives, they stop treating them as strategic capability and start treating them as speculative expense.

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More than a finance issue

Measurement of IT systems has traditionally been a finance issue – if systems perform well, investment continues. With agentic AI, measurement takes on added importance. Performance becomes a trust and accountability issue, because organizations cannot responsibly rely on systems they cannot evaluate.

Autonomous systems do more than produce reports – they make decisions, take actions, influence workflows, and operate with limited human intervention. Once AI starts making decisions, organizations need to know whether systems are reliable, when and how often they fail, and whether outcomes align with organizational goals.

Agentic AI is here, and companies are counting on it. They’re willing to invest to make it successful. The next phase of AI maturity will be defined not by how much companies spend but by how effectively they measure outcomes.

Ajay Vasal

Ajay Vasal, Global Leader for Data & AI, Genpact, is a veteran technology and strategy executive with more than two decades of experience spanning artificial intelligence, data strategy, digital transformation, mergers and acquisitions, and enterprise consulting. In his current role at Genpact, he leads initiatives focused on helping enterprises scale AI adoption and transition from assistive AI toward more autonomous, operationally embedded systems. Prior to joining Genpact, Vasal spent nearly nine years at Accenture, where he held several senior leadership positions including Global Data & AI Lead for Consumer Industries and Global Head of the Centre for Data & Insights. Throughout his career, he has focused on helping organizations unlock measurable business value from data through operational efficiency, revenue growth, and risk mitigation, while also leading strategic investments, M&A initiatives, and AI-driven transformation programs across industries.

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