How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize
Topic: Sales, marketing
How the real-time marketing industry uses analytics, such as for sales, product refinement and messaging, and ad targeting.
The combination of data and connected devices are a boon to retailers striving to engage
How real-time data can connect mobile users and boost the success of an SMS
For both e-commerce outfits and brick-and-mortar stores, those that can reach connected shoppers in real time will have a distinct
The Otto Group, one of the world's largest retailers, turned to Webtrends for real-time analytics to compete in a cutthroat e-commerce environment.
How a system of sensors and MagicBands reduced long waits and crowds at DisneyWorld, enabled automated services, and increased revenue per
Sales automation will likely take away routine sales jobs, but a new IoT architecture is discussed that allows data from CRM, CPQ and other systems to allow …
Mobile marketing needs to do a better job of catching customers in the moment. Better integration between search, maps, and real-time store data (is the item …
With growing use of "near-me" searches, business must win over customers in
Real-time marketing can entail everything from triggered emails to social media monitoring and digital coupons. Marketers say they lack the ability to search …