With dynamic ads, Waze generated the app traffic it
Topic: Sales, marketing
How the real-time marketing industry uses analytics, such as for sales, product refinement and messaging, and ad targeting.
Analytics queries that used to take 12 hours can now be done within seconds using an in-memory
How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize
The combination of data and connected devices are a boon to retailers striving to engage
How real-time data can connect mobile users and boost the success of an SMS
For both e-commerce outfits and brick-and-mortar stores, those that can reach connected shoppers in real time will have a distinct
The Otto Group, one of the world's largest retailers, turned to Webtrends for real-time analytics to compete in a cutthroat e-commerce environment.
How a system of sensors and MagicBands reduced long waits and crowds at DisneyWorld, enabled automated services, and increased revenue per
Sales automation will likely take away routine sales jobs, but a new IoT architecture is discussed that allows data from CRM, CPQ and other systems to allow …
Mobile marketing needs to do a better job of catching customers in the moment. Better integration between search, maps, and real-time store data (is the item …