Sabre said it plans to roll out Farelogix’s system-agnostic solutions to bring end-to-end retailing analytics and digital marketing to airlines.
Sabre Corporation announced it has agreed to acquire Farelogix for airline fare retailing analytics. Farelogix offers NDC order technology and advanced offer management to many of the world’s top airlines. Sabre believes the acquisition will enhance the delivery of their NDC-based retailing, fulfillment and distribution products.
Farelogix offers a suite of SaaS solutions that give airlines the tools they need to create, optimize, deliver and control personalized offers across sales channels. Sabre thinks those capabilities will complement their own retail and merchandising solutions and add value to their future product roadmap.
“Farelogix’s investments in offer management and NDC order delivery will help us accelerate our plans to deliver future-ready retailing, distribution and fulfillment solutions that unlock increased value for the industry,” said Sean Menke, president & CEO of Sabre. “By integrating Farelogix’s capabilities into Sabre’s leading airline technology platform, we’ll be able to offer the innovative and comprehensive solutions that airlines require, backed by best-in-class technology and the deep expertise that our teams bring to market.”
Sabre plans to build on Farelogix’s established GDS and PSS agnostic capabilities to accelerate innovation and allow airlines to improve their growth and revenue while providing a better customer experience. The deal is subject to customary regulatory approvals and closing conditions and is expected to close in early 2019. Sabre will purchase Farelogix for approximately $360 million.
“For the past few years, Farelogix and Sabre have worked together with shared customers to implement our complementary technologies to solve some of the industry’s toughest challenges. Today’s announcement is a natural evolution of the successful, ongoing collaboration between our two companies,” said Jim Davidson, CEO of Farelogix. “Sabre shares our vision for innovation and has the leading technology, resources, and global presence to help us scale our solutions and grow our customer base.”