Report: Text Analytics Must Move Beyond Social

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Businesses that use text analytics to analyze the growing amount of unstructured data should look for systems that allow integration with structured data.

Unstructured data, such as from emails, customer comments, chat rooms, and social media, is expected to grow in scale and speed, making text analytics a challenge, according to an Incite Group report.

Companies struggle to tie analysis of unstructured data to other business sectors, and to produce actionable insight from the mound of data. Experts advise to form a team not only of data scientists but also business professionals who can provide those actionable insights. They also advise to set objectives for a data program, and to look for systems that allow unstructured data to be integrated with structured data. Download this report from the Incite Group to learn what to look for when integrating text analytics into business operations.

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