Deep data, analytics and machine learning let companies tailor individual customer experiences in real time.
Topic: Customer Experience Management
How real-time data is used for applications in customer-experience management, including marketing, customer service, content strategy, and loyalty programs.
Heads up: New government concerns about collection, use and algorithms could impact organizations of all sizes.
Every company, big or small, must find ways to maintain continuous real-time presence with customers, say Wharton
The key: Fresh, timely data that drives insight and action. Here's how to create a steady
For financial services firms, speeding up effective product delivery and customer service means deploying process automation
Ibotta's app nets shoppers cash back on purchases by using verification. They analyzed their AWS usage info via Cloudability to cut cloud
Swisscom is building capacity to offer customized, real-time customer experiences through artificial
Vena's new solution is designed for SaaS and subscription-based firms to better allocate resources and align departments to maximize revenues and
As artificial intelligence and machine learning become more integral to customer service, all employees will have agent-assist tools at their fingertips -- but …
Simply Business can do more than just web analytics. It has been able to join different data streams to create a unified view of their customers and the …