Not Your Father’s Next Best Action! Why Untimed Single KPI NBAs Don’t Cut It
Reinforcement Learning-based Next Best Actions overcome limitations of traditional NBAs and offer better ways to personalize customer
Edge Computing Critical for Enhanced Customer Experience
Responding quickly is a critical business driver. This requires data centers live on the edge to deliver real-time data for an enhanced customer experience.
The Bank of 2020: Beacon of Real-Time Services
The question is no longer whether fintech will transform financial services, but which firms will apply it best and emerge as
Inside McDonald’s Digital Transformation
Digital transformation is at the heart of McDonald’s efforts to improve customer experiences to retain current customers and bring back former customers.
Building the Data Prep Business Case Part 1: Five Scenarios to Quantify ROI
When it comes to building a business case for data preparation, start by taking a fresh look at your current approach and then consider areas where data can …
Continuous Intelligence to Benefit from Streaming Analytics Boom
Revenues for the global streaming analytics market are expected to increase at a compound annual growth rate of 28.2 percent for the next five
Digital Sales Transformation in a Customer-First World
The goal is to create a living, breathing plan to provide value at every touchpoint in the company with a dynamic and collaborative plan that puts the customer …
5 Keys to Better Customer Experiences and Revenue
The key: Fresh, timely data that drives insight and action. Here's how to create a steady
NBA’s Miami Heat Scores with Real-Time Fan Services
Professional sports teams are looking for new and better ways to connect with every fan. Real-time data and analytics are helping enhance their
Moments From My So-Called Real-Time Life
Real-time data is everywhere, and we're all willing partners in providing it. But there are still plenty of wrinkles to smooth