Overcoming the Challenges of Building a Real-time Architecture for Audience Engagement
To provide the real-time experiences that users crave today, companies need to implement an event-driven architecture (EDA) system.
Retail is the Ultimate Testing Ground for AI/ML
The complexity of retail is begging for more investment in AI/ML to determine how much it can improve the way companies interact with customers and each
Nationwide’s ‘Bionic’ Customer Service Push
Nationwide creates bionic team members that provide an individual associate serving a customer a team of bots to perform all of the mundane work in a very …
Data Management in the Era of Data Intensity
To succeed in the digital services economy – and the era of data-intensive applications – you need to leverage fresh data to deliver engaging real-time …
The Personalization Paradox and How to Solve It
Personalization and marketing conversion goals are often at odds with the goals of development since they can slow down website
5G is Making On and Offline Retail Fun Again
5G can bring technology and innovation into the equation helping retailers make data-driven decisions, see the supply chain end to end, and work with customers …
How Intelligent Automation Promotes Call Center Success
Intelligent automation is driving successful contact center operations by boosting the performance and engagement of frontline agents—whether remote or …
Keeping Models Relevant When Behavior Patterns Change
Customer profiling techniques must learn a customer’s changing preferences and maintain an up-to-date view to continue to make highly relevant decisions as …
Driving Customer-Centered Decisions via Cloud Data Analytics
Combining the power of analytics with the speed and flexibility of the cloud can generate the kind of real-time insights that help customer relationships …
How IoT is Changing the Future of Cruising
As the world continues to open for travel, cruise industry leaders are looking to leverage the next wave of travel technology to improve the passenger …
