The Personalization Paradox and How to Solve It
Personalization and marketing conversion goals are often at odds with the goals of development since they can slow down website
The 5 Pillars of a Modern Digital CX Platform
A modern low-code, digital CX platform is purpose-built to drive personalized customer engagements across channels without sacrificing development speed, app …
The Secret to Personalization at Scale
Real-time personalization allows businesses to build next-level relationships with their
4 Ways Automation and Big Data Drive Great Customer Experience
Workload automation is the foundation of the digital transformation necessary to deliver a great customer experience
Emotion & Data Combine to Improve the Personalized Customer Experience
Machine learning is the only way to deliver personalized customer experiences at scale, which spark emotion because those are the experiences that resonate.
Inside McDonald’s Digital Transformation
Digital transformation is at the heart of McDonald’s efforts to improve customer experiences to retain current customers and bring back former customers.
Survey Shines Light on Scope of Real Time Challenge
Despite the hype surrounding personalization and digital business transformation, not enough organizations yet fully appreciate what’s required from a data …
Swipe Right for Revenue: How Consumerization and Emerging Tech Impacts UX
The consumerization trend has raised expectations for what we expect of our business applications. Improvements in the user experience (UX) is no
How Trulia Uses Artificial Intelligence to Sell Homes
Trulia’s VP of Data Engineering shares how Trulia uses artificial intelligence in a recommendation system for homes. Also discussed: limitations of
How Real-Time Ads Boosted Waze Installs by 865 Percent
With dynamic ads, Waze generated the app traffic it
