Inside McDonald’s Digital Transformation
Digital transformation is at the heart of McDonald’s efforts to improve customer experiences to retain current customers and bring back former customers.
Survey Shines Light on Scope of Real Time Challenge
Despite the hype surrounding personalization and digital business transformation, not enough organizations yet fully appreciate what’s required from a data …
Swipe Right for Revenue: How Consumerization and Emerging Tech Impacts UX
The consumerization trend has raised expectations for what we expect of our business applications. Improvements in the user experience (UX) is no
How Trulia Uses Artificial Intelligence to Sell Homes
Trulia’s VP of Data Engineering shares how Trulia uses artificial intelligence in a recommendation system for homes. Also discussed: limitations of
How Real-Time Ads Boosted Waze Installs by 865 Percent
With dynamic ads, Waze generated the app traffic it
Using a Graph Database as Music Recommender System
Musimap graphs titles with 55 weighted variables to each music
On Internet of Everything and Personalization
When everything is interconnected, astounding applications become possible. The Internet of Things (IoT) is a vision to empower computers to sense, gather and …