The goal is to create a living, breathing plan to provide value at every touchpoint in the company with a dynamic and collaborative plan that puts the customer …
Topic: Sales and marketing
How real-time analytics and Big Data technologies are used to optimize sales and marketing efforts.
Information collected by ad-sellers covered by General Data Protection Regulation (GDPR), government says.
Customers are looking for richer interactions with companies they engage. Forward-looking sellers are moving beyond personalization to one-to-one experiences.
A leading fashion retailer with movie credits needed to keep up with sudden spikes in
While a new world of technology has made the workplace more stressful with being "always on," new tech is also helping to reduce those levels of
Simply Business can do more than just web analytics. It has been able to join different data streams to create a unified view of their customers and the …
How PMG built a real-time marketing analytics platform to increase return on ad spend.
How artificial intelligence and analytics can be used to better manage perishable
Red Roof Inn, after capitalizing on micro-moments, saw a remarkable 60 percent increase in
With dynamic ads, Waze generated the app traffic it