How PMG built a real-time marketing analytics platform to increase return on ad spend.
Topic: Sales and marketing
How real-time analytics and Big Data technologies are used to optimize sales and marketing efforts.
How artificial intelligence and analytics can be used to better manage perishable
Red Roof Inn, after capitalizing on micro-moments, saw a remarkable 60 percent increase in
With dynamic ads, Waze generated the app traffic it
How an ecommerce company used predictive analytics to improve customer
Analytics queries that used to take 12 hours can now be done within seconds using an in-memory
How beacons, mobile apps, and analytics can drive sales, engage customers, and optimize
To help eventually power e-commerce and product suggestions, Adidas turned to a Neo4j graph database to exploit data relationships through shared
The Otto Group, one of the world's largest retailers, turned to Webtrends for real-time analytics to compete in a cutthroat e-commerce environment.
How a system of sensors and MagicBands reduced long waits and crowds at DisneyWorld, enabled automated services, and increased revenue per