Digital Sales Transformation in a Customer-First World
The goal is to create a living, breathing plan to provide value at every touchpoint in the company with a dynamic and collaborative plan that puts the customer …
Topic: Sales and marketing
How real-time analytics and Big Data technologies are used to optimize sales and marketing efforts.
Real-Time Bidding Criticized By UK’s Data Protection Authority
Information collected by ad-sellers covered by General Data Protection Regulation (GDPR), government says.
More Than Personal: Customer Experiences in the Post-Digital Age
Customers are looking for richer interactions with companies they engage. Forward-looking sellers are moving beyond personalization to one-to-one experiences.
Case Study: Now, AI Can Spot Fashion Trends
A leading fashion retailer with movie credits needed to keep up with sudden spikes in
Technology Adds Stress, Then Addresses Stress — in Real-time
While a new world of technology has made the workplace more stressful with being "always on," new tech is also helping to reduce those levels of
Swimming Across Digital Channels in Real-Time
Simply Business can do more than just web analytics. It has been able to join different data streams to create a unified view of their customers and the …
Case Study: Ad Targeting With Real-Time Analytics for Higher ROAS
How PMG built a real-time marketing analytics platform to increase return on ad spend.
Baking Real-Time Analytics into the Bread Industry
How artificial intelligence and analytics can be used to better manage perishable
Tracking the Micro-Moments of Travel
Red Roof Inn, after capitalizing on micro-moments, saw a remarkable 60 percent increase in
How Real-Time Ads Boosted Waze Installs by 865 Percent
With dynamic ads, Waze generated the app traffic it