The Personalization Paradox and How to Solve It
Personalization and marketing conversion goals are often at odds with the goals of development since they can slow down website
About Steve Sewell
Steve Sewell is Co-Founder and CEO of Builder.io, a visual development platform that enables teams to connect visual editing to any tech stack. He is also the creator of the Mitosis open-source project. Before founding Builder.io, Steve led web engineering at ShopStyle. While there, he led the re-platforming and re-building of the company's online brands, shopstyle.com and shopstylecollective.com. Previously, he headed up product development for PICT (now Rakuten), and before that, he started his entrepreneurial journey as co-founder of Qanvis, a music gaming start up. Steve lives in San Francisco.
