Retailers and the travel industry have turned to IoT projects to compete with ecommerce.
Stores, hotels, restaurants and airlines face immense competition from ecommerce to provide a better customer experience. While an ecommerce outfit can offer a “point-click-and-ship” experience, brick-and-mortar locations often lose sales due to negatives such as traffic, long lines, and the inability to find the right item or return merchandise.
To compete with ecommerce, physical industries are looking at various IoT initiatives. In this report, you will learn:
- Four ways that businesses are using the IoT to enhance customer experience, including incentives and inventory control.
- Examples of IoT devices used in projects.
- Bottom-line business benefits that specific companies have seen from IoT projects.
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