Information collected by ad-sellers covered by General Data Protection Regulation (GDPR), government says.
Topic: Sales, marketing
How the real-time marketing industry uses analytics, such as for sales, product refinement and messaging, and ad targeting.
SaaS startup service also attracts world's top brands. Ultra-focused or creepy?
Evolving into talking personalized assistants, chatbots are revolutionizing customer care and marketing. And they're just warming
Customers are looking for richer interactions with companies they engage. Forward-looking sellers are moving beyond personalization to one-to-one experiences.
ShopIQ uses machine learning to make customer and store data more easily usable to e-tailers.
Deep data, analytics and machine learning let companies tailor individual customer experiences in real time.
The RTLS market has grown quickly in 2018, but let's take a close look at where growth will come from this year, and what needs to
A new survey of customer analytics spending shows big growth in the space over the past year will likely
Ecommerce websites have a need for
Modern marketers must become data-driven