Why Data Should Be a Farmer’s Best Friend
The work of farming has grown more complex and is generating more and more data. Establishing a good relationship with that data makes everything easier.
Ian Harley is CEO and co-founder of Traction Ag, Inc, a cloud-based farm accounting and management software company focused on helping farmers become more profitable and efficient. Ian has more than 25 years of experience in sales and management of AgTech companies, delivering accounting, operations, and agronomy software. Prior to Traction Ag, Ian held roles at Granular, Trimble, and Farm Works Software.
The work of farming has grown more complex and is generating more and more data. Establishing a good relationship with that data makes everything easier.
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