DMPs are Dead: Cutting the Cord for a Brighter Future in Retail Advertising
Retailers must move away from outdated tools like data management platforms that rely on third-party data and adopt forward-thinking
About Peter Ibarra
Peter Ibarra is the Head of AdTech Solutions for Amperity, a customer data platform company that uses AI to deliver a comprehensive and actionable Customer 360. In this role, Peter leads Amperity's product strategy across digital media, Retail Media Networks, second-party data collaboration, adtech partnerships, and post-cookie first-party activation.
