Why Eye-Tracking is Essential to Marketing’s Future
The future of marketing will increasingly be informed by eye-tracking and Emotion AI that helps brands serve their customers better than ever.
Ranjan Kumar is the founder of Entropik, an Emotion AI startup. He is an AI enthusiast and innovator who is passionate about the process of creating. Ranjan is a neuroscience enthusiast who spends his time learning the inner workings of how the colorful world of emotion crafts experiences, both the good and the bad. Researching in the space of Emotion Tech and Cognitive Science, he aspires for a world that is not just artificially intelligent but emotionally perceptive.
The future of marketing will increasingly be informed by eye-tracking and Emotion AI that helps brands serve their customers better than ever.
Anywhere humans can look at, engage with, or react to digital assets, emotion intelligence can pinpointed actionable insights to feed
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