How Your Data Hygiene Impacts the Customer Experience
As companies increasingly rely on data to inform business decisions, data hygiene is essential to truly offer an advantage in today's
Jeff Veis is the CMO at Actian and is responsible for product, solution, partner, brand and digital marketing initiatives on a global basis. He has over 20 years of enterprise software marketing experience at high-growth companies. He conceived and founded the Liberty Alliance Project creating a global standard for federated digital identity. Prior to Actian, Veis held senior level positions at Hewlett Packard Enterprise Software’s Big Data Analytics and Information Management Group, SAP BusinessObjects, BEA Systems, Sun Microsystems, ActiveGrid and Booz-Allen. He holds a BS in Computer Science from Northwestern University and a MBA from the Kellogg School of Management at Northwestern University.
As companies increasingly rely on data to inform business decisions, data hygiene is essential to truly offer an advantage in today's
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