Why CSPs and Retailers Should Partner in a Customer-Centric Economy
Operators can acquire a new customer base by supplying real-time consumer intelligence to merchants for targeted marketing campaigns and other
Nicolas Carré is the Director of Product Management. leading the Marketing Analytics at Guavus, a Thales company, and pioneer in AI-based big data analytics for CSPs. Nicolas has spent more than 12 years in the telecom industry, mostly working with CSPs on customer behavioral analysis. The learning experience from these marketing problems is Nicolas’ primary source of inspiration for designing Marketing Analytics products. Prior to Guavus, Nicolas gained valuable experience as a Data Architect and was involved in building several startups from the ground up – including Neuralitic, Inc., which focused on Mobile Subscriber Analytics and was acquired by Guavus in 2012.
Operators can acquire a new customer base by supplying real-time consumer intelligence to merchants for targeted marketing campaigns and other
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