Business Use of Machine Data Analytics Growing Faster Than Expected

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New research found the more software-centric a company is, the more likely it is to have 100+ people who use machine data analytics at least once a week.

A new report commissioned by cloud-based analytics platform Sumo Logic from 451 Research has found that the use of machine data analytics by non-IT personnel for business value is growing faster than predicted. The report also found that the more software-centric a company is the more likely they are to have 100 or more people that use machine data analytics weekly.

They are also more likely to have users combining machine data with BI data for increased visibility. Over 30% of respondents said they used machine data and had roles outside of IT and security, including customer service, product managers, BI analysts, and even CEOs.

See also: How to merge machine learning and data prep

54% of respondents said their companies already use machine data and 50% said they are using it specifically to support the end-user experience. 44% said adopting new technologies like microservices and containers make extracting data for quick decision making more challenging, and say there is a great need for analytics tools that can meet the demand of new application architectures.

“The world is moving from generic solutions to personalized ones that address very specific customer pain points, and this requires an agile and flexible platform built for the cloud,” says Bruno Kurtic, founding VP of product and strategy at Sumo Logic. “Legacy analytics tools have failed organizations because they can no longer deliver the visibility needed to support the investment customers are making in modern architectures at cloud scale. The new enhancements to Sumo Logic’s platform not only provide real-time access to machine data analytics as a service but also make data easily accessible to everyone enabling organizations to leverage these insights to drive better experiences for their customers.”

Sue Walsh

About Sue Walsh

Sue Walsh is a freelance writer and social media manager living in New York City. Her specialties include tech, security and e-commerce. You can follow her on Twitter at @girlfridaygeek.

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