E-Commerce vs. In-Store Sales: How to Reach Connected Shoppers
For both e-commerce outfits and brick-and-mortar stores, those that can reach connected shoppers in real time will have a distinct
Topic: Business Strategies
Explores the intersection among business intelligence, Big Data technologies, and real-time analytics.
Winning Micro-Moments With Real-Time Marketing
With growing use of "near-me" searches, business must win over customers in
Operational Analytics: Five Tips for Better Decisions
To make better decisions using data requires operational analytics. That can include embedding analytics on different systems and using disparate data,
Real-Time Marketing: State of Play
Real-time marketing can entail everything from triggered emails to social media monitoring and digital coupons. Marketers say they lack the ability to search …
Making Every Moment Count for Customers
Putting the customer first often means using real-time analytics, especially in areas such as data intelligence and customer
Why Data Integration Needs to Evolve for the IoT
Data integration technology needs to adapt to the IoT, often processing data "in flight" as it moves from place to
Mining for Gold from Real-Time Traffic Control
How a real-time traffic control system helps save $300,000 a year in haul-truck efficiency and fuel at just one mining site
How E-Commerce Can Use Predictive Marketing to Lift Sales
Predictive marketing, a huge business opportunity, takes advantage of Big Data, machine-learning techniques, and analytics to make sales. TIBCO's chief data …
Real-Time Nursing: Using a Locating System to Improve Health Care
A real-time locating system and mobile software helped improve staffing efficiency for nurses at a Florida
Opinion Mining’s Donald Trump Challenge: Getting at “Why”
Sentiment analysis, or opinion mining, comes with challenges and opportunities in politics and business. One hurdle is understanding why the public is feeling …