How Artificial Intelligence Can Improve Customer Experience


It is clear that artificial intelligence (AI) can play a critical role in deriving customer insights, improving the consumer experience, and gaining customer trust.

Artificial Intelligence is a boon for all types of businesses. More companies are becoming interested in learning about artificial intelligence’s underlying mechanics and how to apply the technology to improve consumer engagement and experience. Many big, as well as small organizations, use AI to enhance their customer experience. Have you ever wondered why businesses are rapidly adopting AI technologies?

Before proceeding further, let’s look at some of the AI trends and statistics: 

  • In 2021, 76% of businesses planned to prioritize AI and machine learning in their IT budgets.
  • According to 43% of enterprises, their AI and Machine Learning (ML) initiatives were the best decisions that they have ever made. While on the other hand, some people have said that AI and ML should have been their top priority.
  • This year, 50% of businesses aim to spend more on AI and ML, with 20% indicating they will considerably increase their budgets.

See also: Continuous Intelligence and the Customer Experience

Ankit Patel

About Ankit Patel

Ankit Patel is Director of the Sales & Marketing at the XongoLab Technologies LLP & PeppyOcean. Being an experienced sales/marketing manager, he prepares the desiderata for clinching various clients from across the world. As a hobby, he loves to write about new & upcoming technology, mobile & web, business & marketing, and more. His articles are seen on some of the great platforms like TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and more.

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