Kohl’s Expands AR Use to Enhance the Customer Experience

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AR provides a bridge between the in-store and online customer experience. It also enhances brand awareness, something retailers like Kohl’s hope to leverage as they compete for market share.

Luxury brands are embracing augmented reality (AR) to differentiate their offerings by delivering an enhanced customer experience.

The latest effort is Kohl’s launching added AR offerings for its eCommerce sites to gain traction in what is a highly competitive market. To that end, the company will expand its partnership with AR provider NextTech Solutions Corp.

Augmented reality is next-gen eCommerce

The two companies will work together to significantly scale the augmented reality offerings Kohl’s offers to web customers. Augmented reality is a powerful differentiator in a very crowded space. The partnership will see thousands of new 3D models available to Kohl’s customers, allowing them to view and interact with desired items.

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These 3D models will also be available through Google search, so customers can manipulate and review the results dynamically.

The power of web AR to improve the customer experience

Kohl’s isn’t the only company recognizing how web AR products can create exciting experiences for customers. Still, the retailer is hoping to get ahead of the competition through rewarding customer experience options. NextTech will leverage its AI pipeline to create these 3D models at scale, an important value proposition for massive retailers like Kohls with thousands of products.

Augmented reality is a powerful revenue driver for eCommerce brands and can help reduce customer returns—a continual frustration for brands in web sales. AR products allow the customer to develop a greater level of familiarity with the product because customers can manipulate the image to see how it might actually look instead of making do with a picture.

This type of technology has powerful applications in a variety of retail spaces and could be the next way to differentiate brands as eCommerce continues to push the boundaries of competition. It provides a bridge between the in-store and online experience and offers more than simply point-of-sale benefits. It also enhances brand awareness, something retailers like Kohl’s hope to leverage as they compete for market share.

Elizabeth Wallace

About Elizabeth Wallace

Elizabeth Wallace is a Nashville-based freelance writer with a soft spot for data science and AI and a background in linguistics. She spent 13 years teaching language in higher ed and now helps startups and other organizations explain - clearly - what it is they do.

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