Vena Introduces Revenue Performance Management

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Vena’s new solution is designed for SaaS and subscription-based firms to better allocate resources and align departments to maximize revenues and profits.

Cloud-based corporate performance management software provider Vena Solutions has announced Revenue Performance Management (RPM), a new solution designed for SaaS and subscription-based businesses to better allocate resources and align departments to maximize revenues, profitability and business growth.

The new software enables executives to look deep into data from a variety of revenue-driving departments such as sales, finance, marketing and customer care. RPM’s personalized dashboard pulls insights from customer relationship management (CRM), enterprise resource planning (ERP), web analytics, marketing automation, customer support and general ledger (GL) systems along with other previously disparate sources.

See also: Salesforce says AI could boost CRM by $1 billion

“Bringing together data from across the business, Vena’s RPM software gives companies a clear understanding of the factors that drive (or get in the way of) optimal revenue growth,” said Don Mal, CEO of Vena. “With this industry-first technology, we’re not only helping companies redefine their core financial processes, but giving them new insights into the best way to grow their business. Where most financial software focuses on companies’ expenses, RPM tells the untold story behind their top line.”

According to the company’s release, department-specific benefits and capabilities of RPM include:

  • Finance: Draw on real-time data from sales, marketing, customer care and finance for top-level and deep-dive insights into the most important indicators of business growth.
  • Marketing: Integrate data from marketing automation, web analytics, CRM and other systems to measure the revenue impact of every campaign, channel, and tactic.
  • Sales: Combine CRM, marketing funnel, sales rep productivity and financial data for real-time visibility into existing pipelines and accurately forecast current and future sales.
  • Customer Care: Integrate disparate customer data, such as Net Promoter Scores (NPS), product usage, customer acquisition and support costs, to see the health, opportunities, and risks facing every customer.

Vena RPM is currently available in beta, with a general release planned for Q1 2018. The software is offered on an annual subscription basis, either as a standalone application or as part of one of Vena’s Enterprise Suite packages.

Sue Walsh

About Sue Walsh

Sue Walsh is a freelance writer and social media manager living in New York City. Her specialties include tech, security and e-commerce. You can follow her on Twitter at @girlfridaygeek.

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