Virginia-based analytics company Zoomdata announced on Tuesday a major partnership with Brazilian credit and debit card operator Cielo S.A.
Virginia-based analytics company Zoomdata announced on Tuesday a major partnership with Brazilian credit and debit card operator Cielo S.A., the largest payment company in Latin America by revenue.
Zoomdata has developed an Internet of Things (IoT) solution for Cielo S.A. to utilize its massive point of sale, electronic fund transfer, and e-commerce services, which will feed Zoomdata’s analytics platform. With this data, Cielo can push relevant offers and promotions to its 1.7 million customers.
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“The payments industry is booming and is set to experience massive growth over the next five years. Zoomdata is architected to manage the challenges this volume of data creates,” said Nick Halsey, CEO of Zoomdata. “Cielo S.A. is well respected as a technology market leader throughout Latin America, so we are very pleased that they have chosen Zoomdata as their platform of choice for their streaming data discovery and visualization needs.”
Zoomdata uses Cloudera Kudu to connect Cielo’s payment systems with the IoT solution, depositing the flow into Cloudera Impala and SDX. “This partnership is representative of the caliber of customers that are putting their trust in Zoomdata and we look forward to many other ‘Cloudera + Zoomdata’ successes through our reseller partner Semantix,” added Halsey.
“With Zoomdata providing visual analytics on top of our modern data platform, Cielo is now able to reduce analytic latency from more than 30 days to hourly interactive analytics,” said Alisson Jales de Oliveira, vice president of technology and projects at Cielo S.A.
“Through this level of business intelligence, Cielo can now tailor marketing and promotions unique to each customer and merchant with near-real-time accuracy, changing the messages and offers based off of the specific needs of each customer. This represents a quantum increase in the company’s ability to use market and macroeconomic factors to improve customer satisfaction.”