Even though data analytics is in the adoption phase in the hotel industry – it offers a world of advantages for hoteliers.
Businesses around the world are waking up to the importance of data analytics. Getting the right insights gives you an advantage in a competitive business environment. The hotel industry is no different.
Data analytics in the hotel industry is key to marketing strategy, building customer loyalty, and enhancing productivity. It enables hotels to personalize experiences for their guests, introduce better hotel pricing strategies, and expand their customer base. Here are five ways in which data analytics makes a positive impact on the hotel industry.