Oklahoma City Thunder Breaks Out with Recentive Analytics


The analytics firm plans to reveal new opportunities with artificial intelligence solution.

NBA team the Oklahoma City Thunder has announced the expansion of its partnership with Recentive Analytics. The firm offers artificial intelligence solutions for professional sports and live entertainment properties. Its advanced technology platforms include AI, ML, and predictive analytics capabilities which clients use to serve their customers’ needs.

Recentive will use its platforms to provide the team with solutions designed to improve business intelligence and sales. The Thunder already use the company’s predictive analytics for season ticket sales and game attendance.

See also: Why real-time data integration should matter to the NFL

The Thunder plans to use the insights to create and maintain improved fan experiences via predictive intelligence and real time insights. Recentive’s machine learning platform will allow the Thunder to gather and process real-time analytics on millions of data points. The platform automates:

  • Data processing
  • Ingestion
  • Predictions

“We’re thrilled to expand our relationship with the Oklahoma City Thunder and to continue to provide them with our industry-leading artificial intelligence platforms,” says Andy Tabrizi, Recentive CEO. “The Thunder have always been a fan-centric, forward-thinking organization and we’re excited to help provide the best experience for the Thunder fans.”

Recentive has also entered a partnership with the NFL’s Washington Redskins. The firm will work with the team to provide predictive analytics and real-time insights for better business intelligence, improved ticket sales and enhanced fan experiences.

“We’re proud to work with the Washington Redskins to provide them with our machine learning platform this season,” says Tabrizi. “The Redskins’ forward-thinking approach is the perfect match for our capabilities and we’re excited to help provide a world-class experience for Redskins fans.”

Sue Walsh

About Sue Walsh

Sue Walsh is News Writer for RTInsights, and a freelance writer and social media manager living in New York City. Her specialties include tech, security and e-commerce. You can follow her on Twitter at @girlfridaygeek.

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