Seven Out of Ten Americans Are Comfortable with Smart Home IoT

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A new survey by Traqline also found that electrical products in the home are controlled with Alexa than by any other IoT product.

A new survey by Traqline also found that electrical products in the home are controlled with Alexa than by any other IoT product.

The study found that smart TVs are the most popular smart product owned by consumers, along with thermostats and home security cameras. 56% of respondents said they are comfortable with IoT technology. 69% of responding households reporting owning at least one smart product and 35% said they have bought a smart product within the last six months.

See also: Many buyers blame high prices for slow smart home tech uptake

68% said their purchases are most influenced by price, followed by ease of use (50%) and security concerns (37%). 40% of the smart products owned are used at least twice daily. 39% said they plan to buy a smart thermostat within the next six months and 44% said they plan to buy a home security camera.

The study found that 66% of the electrical products category (plug outlets, switches, lamps, and bulbs) are controlled by Alexa, followed by 62% of electronics, 54% of appliances and 50% of security devices.

61% said they were very interested in buying more smart products citing the ease of use and convenience.

Brennan Callahan, a director of National Accounts for Traqline said: “For those smart products owned, over 60 percent of the time consumers are extremely interested or very interested in buying another. This shows the value consumers place on the convenience of smart home products.”

Sue Walsh

About Sue Walsh

Sue Walsh is a freelance writer and social media manager living in New York City. Her specialties include tech, security and e-commerce. You can follow her on Twitter at @girlfridaygeek.

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