SK Telecom Uses IoT to Make You Safer, Let You Shop Easier


SK Telecom leverages IoT expertise to provide a connected personal security device, as well as streamline convenience store operations for shoppers.

SK Telecom announced the availability of an IoT-enabled personal protection kit. The lipstick-shaped kit, called My Hero, can alert the police in case of an emergency. Users open the kit, which immediately contacts the police and emits a 90dB alarm. It also records up to three minutes of audio, and users can configure it to send texts and location information to up to five pre-chosen contacts.

At a mere 8-centimeter length and 0.8-centimeter diameter, My Hero fits easily into a pocket, bag, or purse. Users can wear it as a necklace, too. The company plans to sell it online and in its brick and mortar stores for $22. Users activate this IoT device by registering it on the company’s SKT Smart Home app.

See also: Retail market for AI could hot $8 billion by 2024 

The company also plans to install its NUGU-brand AI speakers, previously marketed for home use, in 100 CU convenience stores to help streamline store operations. Installed on the counters, stores can program the speakers with answers to over 200 common questions related to store management and operations. Management can track current locations and ETAs of delivery truck so clerks can prepare to accept inventory. Speakers will also store contact information for in-store equipment vendors for quick, easy access.

Previously the clerks had to make phone calls or spend time on computer searches to get the info they needed. CU and SK say they believe the speakers will save time, and they plan plan to expand the installations in the future. SK also intends to offer the speakers to other retailers and hotels.

Sue Walsh

About Sue Walsh

Sue Walsh is News Writer for RTInsights, and a freelance writer and social media manager living in New York City. Her specialties include tech, security and e-commerce. You can follow her on Twitter at @girlfridaygeek.

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