Lenzig hopes to ensure end-to-end traceability for apparel brands and buyers while combating counterfeiters.
Lenzing will use blockchain to ensure complete transparency and traceability for brands and consumers of its fibers.
Austrian textile group, which specializes in fibers made from renewable wood, plans to bring in blockchain technology to support its TENCEL branded fiber business. It will use the TextileGenesis platform to ensure transparency and traceability for both brands and consumers of its fibers in finished garments.
Lenzig’s ECOVERO branded fibers are a frontrunner in physical traceability. In support of its commitment to sustainability and transparency, the company has entered the age of digital traceability. Stefan Doboczy, CEO of the Lenzing group says, “Together with TextileGenesis, we aim to create an unmatched level of transparency for brands and consumers. With this step Lenzing will further help to green up the textile industry.”
Today’s consumers demand transparency of suppliers and ingredients used by the products they buy. Lenzing’s improved supply chain transparency will help its customers and suppliers identify TENCEL fibers. Customers will know the source of wood used in each part of the production/ distribution process. QR codes on the garment tags will enable consumers to look up item origins prior to purchasing.
Lenzing plants to conduct several pilot tests with partners across its entire value chain. The company expects its platform to be fully operational in Q1 2020.