Tracxpoint Deploys AiC Platform


The Tracxpoint AiC platform uses an AI-connected shopping cart that is assisted by on-cart cameras coupled with built-in weight sensors.

Next-generation self-checkout grocery solution provider Tracxpoint announced its partnership with Italian grocery chain CONAD. The company will roll out its Artificial Intelligence Cart (AiC) at one of seven cooperatives.

This AiC platform offers a powerful, accessible, and comprehensive solution for personalized in-store engagement and self-checkout. Stores will begin to implement the innovative solution in 2019.

AiC Offers High Accuracy Product Recognition

The AiC platform uses on-cart cameras, built-in weight sensors and powerful GPUs to identify each item added to and removed from the cart and process in-cart transactions and payment when shopping is complete. The company believes this is a much better solution than the ceiling cameras used by Amazon Go.

The AiC platform also features an on-cart screen that gives shoppers access to shopping lists, store navigation and sends personalized offers. Suppliers can use an on-cart real-time bidding system and access comprehensive data mining. The GDRP-compliant tool also protects client data.

An Ecosystem of Convenience

“CONAD has committed to deploying “game changers” for the future of our physical stores. The AiC is not just a completely new smart shopping cart with a breakthrough design that can visually detect food and non-food products; it is an entire ecosystem for bringing digital convenience to the physical store – and it will be a relevant factor in keeping our loyal customers coming back,” said Maurizio Barsacchi, CIO at CONAD. “Without requiring any cloud-connected infrastructure, each AiC recognizes items visually – even in a free fall mode – a distinct advantage against competing concepts that merely rely on the store planogram or location of products. It will be the beginning of a completely new in-store experience.”

“Tracxpoint provides a unique mix of expertise in the exciting new world of deep learning and the classical realm of computer vision,” said Gidon Moshkovitz, Co-Founder and CEO, Tracxpoint. “Our new Retail AI Engine integrated in the AiC® is built to instantly recognize and register more than 100K products, which allows us to adapt it to different customers and to fulfill different requirements beyond grocery. Since launching our first solution two years ago in more than 150 stores across Israel, we’ve seen considerable excitement in the market for a minimally disruptive platform that addresses multiple pain points of in-store retail at a fixed monthly cost.”

See also: and Intel team up for digitized retail IoT lab

Sue Walsh

About Sue Walsh

Sue Walsh is News Writer for RTInsights, and a freelance writer and social media manager living in New York City. Her specialties include tech, security and e-commerce. You can follow her on Twitter at @girlfridaygeek.

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