Tyco’s Analytics Push Crafts Better Customer Experience at Joann


Fabric and craft retailer Joann will use ShopperTrak analytics to optimize staffing and improve customer engagement.

Tyco Retail Solutions announced that Joann Stores, their chain of fabric and craft stores, will be deploying ShopperTrak in-store analytics in all 870 of their retail outlets. ShopperTrak will be used to identify traffic patterns to help managers make better scheduling decisions to avoid understaffing.

“Joann stores have become places that inspire creativity and foster a shareable and welcoming experience,” said Chris DiTullio, senior vice president of Stores & Store Operations at Joann. “Our goal in rolling out the ShopperTrak solution is to optimize labor and conversion rates in our stores. Implementing this technology will help ensure team members are available where and when customers need us, to create a supportive and efficient experience. Based on ShopperTrak’s success in other retailer roll-outs, we’re confident this will have a positive impact on our customers’ experience.”

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The customer traffic analytics provided by ShopperTrak offer the chain store specific data that provides valuable insights that can then be used for greater customer satisfaction and operational efficiency. The overall goal is to have a positive influence on sales and improve customer experience.

“Traffic technology is a key enabler to understand evolving consumer behaviors and preferences,” said Bill McCarthy, general manager of Shopper Trak Americas. “Having actionable insights into shopper behavior enables progressive retailers like Joann to create meaningful customer engagement, and we are excited to collaborate in supporting their customer-focused store experience.”

Having the ability to incorporate promotional data, market benchmarks, and other analytic data, ShopperTrak gives stores real-time data on customer behavior and needs so they can use to improve sales and customer experience. They also offer people counting and conversion and shopping center analytic solutions.

Sue Walsh

About Sue Walsh

Sue Walsh is News Writer for RTInsights, and a freelance writer and social media manager living in New York City. Her specialties include tech, security and e-commerce. You can follow her on Twitter at @girlfridaygeek.

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