Applied Automation: Increased Productivity for Applicant Tracking Systems


With a modern, data-driven approach, companies can deliver enhanced user experiences by adding essential automated features that users can’t live without.

Product and engineering teams are often faced with conquering a persistent end-user problem related to the hiring process at their organization – unnecessary time spent on manual tasks such as interview scheduling and candidate communication. Applicant tracking systems (ATS) can be incredibly useful and allow product teams and engineers to help tackle this problem. 

However, a common problem with ATS platforms is recruiting’s inefficiencies. This presents an opportunity for more connected and automated solutions. The simplest and most effective route to capitalize on this opportunity is through utilizing rich communications data that can unlock efficiency, productivity, and more engaging experiences. Companies can realize significant revenue gains by implementing rich productivity and digital experience features.

Free up Schedules with Automation Features

A primary goal for product and engineering teams is automating administrative tasks since the teams are often hampered by a backlog of features to build. Productivity features often cannot be implemented fast enough to keep up with increasing customer demand. Thus, product leaders are forced to make roadmap tradeoffs and release products that fall short of essential needs just to meet the deadline. While these products offer foundational capabilities, they lack the desired features to transform the recruiting experience by optimizing end-user efficiency and eliminating manual tasks.

Recruiters and HR teams must constantly juggle tasks, such as scheduling and conducting interviews, screening candidates, creating engaging job postings, vetting, and selecting the right candidate. So, they tend to gravitate toward features that automate and streamline the tedium of hiring new workers. This process can take a significant amount of time, usually several weeks or months, and often involves tracking and manual coordination. These mundane activities quickly add up, with the average recruiter spending 8 hours each week on administrative tasks that can be easily automated. Since this process is so cumbersome, 56% of recruitment firms have a dedicated interview scheduler on staff just for arranging in-person or video meetings.

See also: Hyperautomation is on the Two-Year Horizon

Why Companies Need to Unlock Productivity

Creating modern productivity and digital transformation features and experiences combines elements of cloud communications services, API platforms, low-code development tools, business process automation, and AI software development kits. ATS solutions that leverage these tools allow recruiters to increase their productivity by over 20%. 

To help accelerate the product roadmap and simultaneously increase productivity for non-technical teams, product teams and developers need to solve these types of challenges at every stage of the software development lifecycle. Taking an out-of-the-box approach to building a modern ATS solution will help level up the company’s recruiting needs. Benefits include:

  • Integrate Availability, Instant Booking, Round Robin Scheduling: Schedule meetings based on first availability or with automated rules that discover availability and will route meeting requests without the back-and-forth.
  • Automate candidate communications: Designate candidate email cadences based on multiple process, timing-based, or behavioral variables. Then schedule personalized emails to send at optimal times.
  • Analyze sentiment and convert candidate content to inform ATS workflows: With Optical Character Recognition, recruiters can scan candidates’ messages and resumes and convert content into digestible text. Enabling NLP techniques also review and score candidate and recruiter messages allowing end users to leverage data to understand candidate interest and engagement in real-time.

See also: 5 Steps CIOs Can Take to Democratize Automation

How to Enhance ATS Platforms

Recruiters reported that the number one interview scheduling challenge is finding a time on calendars that works for all participants. Scheduling takes up so much time that 60% of recruiters report losing candidates before they can arrange an interview. Recruiters are not only wasting their time, but the hiring company is also missing opportunities to innovate and grow through its talent.

With a modern, data-driven approach, companies can deliver enhanced user experiences by adding essential automated features that users can’t live without. Thus, recruiters and hiring managers can spend less time scheduling, following up, and sifting through emails. Instead, they can focus on improving the candidate’s experience and optimizing their interview processes. It’s an easy adjustment for product teams who want a competitive edge and to differentiate themselves in a crowded market.

There are a plethora of benefits waiting for companies who emphasize and leverage rich datasets and productivity-driven features and solutions. A recruiter’s productivity increases by over 20% when ATS solutions leverage automation and data extraction proving to be an invaluable resource for teams. Teams that fast-track the addition of basic productivity and automation features can better focus on their strategic roadmap.

Christine Spang

About Christine Spang

Christine Spang is Co-Founder and CTO at Nylas.

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